RIDE IN TOURS, the adventure continues.
Founded by motorcycle and travel enthusiasts, RIDE IN TOURS has been carving its path across France and Europe for nearly 15 years.
In November 2024, Éric and Rodolphe took over the reins of the agency to write the next chapter of this great adventure, with a clear vision for the future: to make RIDE IN TOURS a leading reference for motorcycle and three-wheel (Can-Am) travel in Europe and Morocco.
Our ambition?
To offer every rider—whether from Europe, the Americas, or beyond—an authentic, human, and inspiring experience, riding along the most beautiful roads of Europe and Morocco.
We offer guided and self-guided tours, accessible to everyone:
- With our rental motorcycles and Can-Am vehicles,
- Or with your own bike,
- On asphalt—but not only… off-road riding is now part of the adventure.
At RIDE IN TOURS, everything is designed so that the pleasure of riding goes hand in hand with discovery, culture, and conviviality.
Each itinerary highlights the richness of the regions we cross—their landscapes, villages, traditions, and people.
Whether you choose a short getaway or a grand journey, get ready to experience the road differently: secondary roads, spectacular panoramas, UNESCO-listed heritage, and that hidden side of France that can only truly be discovered by motorcycle.
Why travel with RIDE IN TOURS ?
- A unique motorcycle travel experience, built on more than 25 years of passion
- Recognized expertise and a human-sized team, responsive and attentive
- Tours designed by riders, for riders
- Fair and transparent pricing
- A network of bilingual guides welcoming riders from all over the world
- A central base in Tours, in the heart of the Loire Valley—just 1 hour from Paris by high-speed train (TGV)
- An official travel agency license, guaranteeing professionalism and security
- An agency with its own vehicle fleet, offering a wide range of services to riders worldwide
Where find us ?
RIDE IN TOURS is based in Tours, in the heart of the Loire Valley, a region listed as a UNESCO World Heritage Site.
Easily accessible from Paris, it is the ideal starting point for exploring all of France and heading out onto Europe’s great riding roads.
Ride in Tours in Numbers:
- Over 20 destinations across Europe
- 30 guided tours organized each year
- 40 self-guided tours offered in France and across Europe
- More than 30 vehicles available for rental: motorcycles, Can-Am, scooters
- A 500 m² garage fully dedicated to motorcycle storage and owners’ equipment
- Nearly 20 regular clients using our buy-back program
- Around 10 international vehicles stored on a long-term basis
- 2 transport trailers, capable of carrying up to 15 motorcycles for our tours or private trips
