Lyon Motorcycle Show 2026
Three intense days at the heart of the motorcycle scene
The Lyon Motorcycle Show remains a major event for all enthusiasts. For several days, Eurexpo transforms into a veritable playground for fans of two- and three-wheeled vehicles: new models from manufacturers, gear, customizers, travelers, clubs… The atmosphere is both electric and friendly.
Once again this year, the event drew a huge crowd. Crowded aisles, passionate discussions about the bikes, and travel plans taking shape in the corner of a booth. Lyon reaffirms its status as a major motorcycle event in France.
10th year at Espace Voyage
For us, this year’s event had a special significance: it marked our 7th appearance at Espace Voyage.
Seven years of meeting motorcyclists who come looking for more than just a route: an experience, a reliable organization, and a team that knows the roads and the realities on the ground.
Our booth, completely redesigned, highlighted our top destinations and our new offerings for 2026:
Puglia, between the Adriatic Sea, the trulli of Alberobello, and the roads of the Gargano.
The Balkan Loop, a grand itinerary through several countries, alternating between mountains, coastline, and contrasting cultures.
The launch of our two “Freedom” tours in Morocco, for those who wish to ride at their own pace, with our logistics support in the background.
There were many substantive discussions: 2026 projects, groups of friends, couples, and international travelers interested in our rental and buy-back solutions. The show remains a special opportunity to put faces to names and lay the groundwork for future trips.
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What’s New in Motorcycles for 2026
As is the case every year, the show is also an opportunity to check out the latest models.
The latest generation of trail bikes, more technologically advanced touring bikes, updates to the adventure lineups… Manufacturers are clearly focusing on long-distance comfort, onboard electronics, and versatility—features that are of direct interest to long-distance travelers.
Several models particularly caught visitors’ attention, especially in the category of large-displacement bikes designed for touring. Discussions about range, engine torque, protection, and cargo capacity were everywhere.
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There was also an area dedicated to the Dakar Rally, featuring an insane number of vehicles, all stuck in the sand!
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Artisans, customizers, and custom culture
The Salon du 2 Roues isn’t just about the industry. It’s also a place where you can see the work of passionate artisans.
Motorcycle customizers, designers, upholsterers, custom paint specialists… Some of the bikes on display were practically works of art. The level of craftsmanship, attention to detail, and creativity are a testament to the vitality of the custom scene.
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In addition, there was a section dedicated to American cars and vintage themes. Gleaming V8s, chrome-plated bodywork, and a retro atmosphere: another facet of automotive culture, but with the same passion at its core.
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Thank you for visiting
This trade show is always a highlight of our season. It marks the official kickoff of the coming year.
Thank you to everyone who stopped by our booth: loyal customers, future travelers, partners, and curious visitors. The projects we discussed in Lyon will soon be hitting the road, whether in Europe or Morocco.
If you weren’t able to attend, this selection of photos will give you a glimpse of the atmosphere. And if a destination caught your eye, there’s still time to plan your next trip.
See you soon on the road.